With Greenbids
More Performance, Less Carbon
Utilizing Machine Learning, these solutions are designed to minimize inefficiencies and enhance media performance, thereby contributing to the decarbonization efforts in digital advertising.
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Greenbids saves 1000 tons of CO2 every month
They trust us
Greenbids drives sustainable media effectiveness accross all the ecosytem
- Agencies
- Advertisers
- Data & Measurement
- Publishers
- SSP
- Adtech Platforms
- Partners
- Agencies
- Advertisers
- Data & Measurement
- Publishers
- SSP
- Adtech Platforms
- Partners
Fact Checking
2.6M
Programmatic generates 2.6 millions of tons of carbon emissions yearly across 5 major economies*.
1.200k
teqCO2
640k
teqCO2
369.6k
teqCO2
272.4k
teqCO2
111.6k
teqCO2
*Yearly emissions by country based on last Scope3 report.
That's equivalent to average emissions of 175.000 USA inhabitants** every year
** Source: https://ourworldindata.org/co2/united-state/≈
40%
of carbon ressources allocated to programmatic advertising are lost.
Why
60%
Display programmatic Ad Selection is the dominant factor contributing over 60%* to campaign emissions.
*For display campaigns across the 5 major economies. Souce Scope3
Thousands of tech actors between marketer and publisher
More than 30k paths to buy the same inventory
≈
94%
of bid responses are failing
Unique Solution
One sustainability mission for Greenbids
We decrease your ads carbon footprint using AI
-36%
Average carbon intensity reduction*
We empower media effectiveness and scalability
+27%
Average media effectiveness increase
Impact!
Join our mission