Holiday Shopping Season Contextual Insights Q4-23

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A few facts to get you started

The Holiday season it’s a time characterized by festivities, family gatherings, gift-giving, & cultural celebrations worldwide.

This season often prompts increased consumer spending due to various promotions, discounts, & special sales events, offered by retailers to attract shoppers.

From content about ‘’fashion & celebrities’’ to information about ‘’workout routines’’, our Contextual Insights are bringing you an in-depth dive into the hottest holiday-related online interests.

x2.5 times

fashion shopping during Holidays is the topic with the strongest ties to online shopping

56%

of the content in the fashion & celebrities territory is more focused on celebrities, with the remaining 44% purely dedicated to fashion

x2.5 times

more often does sustainability appear in Christmas-related content compared to general content

*Source: Seedtag Analysis, Holidays Contextual Insights Q4-23

Key Interests & Contextual Universe

Fashion & Celebrities

This topic focuses on the latest trends & inspirationby festive ‘Christmas’ dresses as well as outfit recommendations, including insights into celebrity fashion choices during the holiday season.

Cooking

Most of the content talks about delectable appetizers & desserts, along with homemade recipes & creative ideas to craft Christmas culinary experiences. Appetizers have 1.4 more chances to be mentioned in content about recipes highly affine with Christmas than in general recipes content, & desserts, 1.4

Lottery

Content that delivers comprehensive updates on the latest draw results, guiding individuals with reliable information on lottery ticket purchase locations. Online methods to buy & check the tickets are mentioned in 10% of the articles.

New Year Fitness

This topic provides a wealth of resources on workouts, diets, weight loss strategies, workout equipment, & gym recommendations, empowering individuals to kickstart their fitness journey.

*Source: Seedtag Analysis, Holidays Contextual Insights Q4-23.

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